When you search for something on Google, you will see a collection of search results or snippets. Here are some ways to make your space on Google stand out from the crowd:
Rich snippets are a triple win situation: your website looks better, Google search outputs look nicer and people can quickly understand what your website contains. There are 8 different kinds of Rich Snippets:
- Product: Information about a product, including price, availability, and review ratings.
- Recipe: Recipes that can be displayed in web searches and Recipe View.
- Review: A review of an item such as a restaurant, movie, or store.
- Event: An organized event, such as musical concerts or art festivals, that people may attend at a particular time and place.
- Software Application: Information about a software app, including its URL, review ratings, and price.
- Video: An online video, including a description and thumbnail.
- News article: A news article, including headline, images, and publisher info.
The front page is no longer the "golden door" to your website. There are several reasons for this phenomenon: article pages are more likely to be shared on social media, people are more likely to search for something specific inside your site, the "mullet strategy" of editorial websites, etc... Google allows you to embrace this trend and showcase the structure of your site right into your snippet. Breadcrumbs are easy to understand and a clean solution for your site.
Take your news site to the next level by allowing Google to display it into its News Section. Right now, this is possible when covering Live Events: Carousels are a great way to gather a bigger online audience to your live coverage.
Your Knowledge Graph
You do not need a Wikipedia page to feed your company's Knowledge Graph on Google. Here are the elements which you can customise:
- Company contact numbers
- Social profile links
Enriching your online presence is key to communicating your brand online. Make sure to personalise the information about you, that is already publicly available online.
Credits photography: jesse orrico