CAALA software for architects and energy consultants


Online Marketing

In a lean, goal-oriented project structure, CAALA GmbH was accompanied from pre-launch to post-launch phase. The project entailed developing an online marketing strategy, implementing a variety of tracking tactics, consulting on user flows and implementing a modern marketing website optimised for converting leads to trial users and paying customers.

A range of online outlets where used in this project: Google AdWords, Email marketing and automation, Facebook Ads, LinkedIN Ads, and Pinterest remarketing. Analytics integrations were setup via Google Tag Manager and made available to a custom performance dashboard.



Our products + services


Icon Websites

We discover people, brands and companies on a growing number of devices and new technologies. Our expertise for websites includes responsive design, lean development, copy-writing with translation and search engine optimisation.


Online Marketing

Icon Online Marketing

Extend the promotion and advertisement of your products, services or brand to the World Wide Web. Our expertise for online marketing includes Google AdWords, Facebook / Instagram advertisements and Email marketing.


Design + Branding

Icon Design Services

From the print to the digital world, design is everywhere. Its purpose is not purely aesthetic, as it brings your product, service or brand together in one harmony. Our expertise for design services include corporate graphic & print design and UI/UX design.


Technical Services

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The doubling of computer processing speed every 18 months is just one manifestation of the greater trend that all technological change occurs at an exponential rate. We offer tailored services in the areas of consulting, planning and execution of digital solutions. With us as your reliable partner you can face the challenges of digitalisation!


Apps and Innovative Products

Icon App Development

The trend towards web and mobile applications impacts our everyday life. We offer tailored software solutions for both desktop or mobile users. They are an innovative approach to business/customer relationships. Our expertise in app development include iOS and web apps.